Last updated: 18 September 2026

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At Luwie Life, we highly value your privacy and the protection of your personal data. In this Privacy Policy, we explain which personal data we collect when you visit our website, contact us, or make a purchase via www.luwielife.com, why we process this data, with whom we may share it, and what rights you have.

We process personal data in accordance with applicable privacy legislation, including the General Data Protection Regulation (GDPR).

This Privacy Policy may be amended from time to time, for example when our services, website, systems used, or applicable legislation change. The most recent version is always available on our website. The date at the top of this page indicates when the Privacy Policy was last updated.

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Article 1 – Definitions

In this Privacy Policy, the following definitions apply:

• Website: www.luwielife.com.

• Luwie Life: the company responsible for processing personal data through the Website and our services.

• Personal data: any information relating directly or indirectly to an identified or identifiable natural person.

• Processing: any operation performed on personal data, including collecting, storing, accessing, modifying, disclosing, and deleting such data.

• Third party: an external organisation or service provider that may be involved in providing our services.

 

Article 2 – Data Controller

Luwie Life is responsible for processing your personal data as described in this Privacy Policy. If you have any questions about this policy or the processing of your personal data, you can contact us using the contact details below.

Company details

Luwie Life

Galliërsweg 49, Unit 8524

5349AT Oss

Chamber of Commerce number: 99517361

Email: info@luwielife.com

 

Article 3 – What personal data do we process?

The personal data we process depends on how you use our Website and services.

We may process the following personal data, among other information:

• first and last name;

• billing address and delivery address;

• email address;

• telephone number;

• order details;

• information about purchased products;

• shipping and delivery information;

• payment information and payment status;

• return, exchange, and refund information;

• any account information;

• communications with our customer service team;

• information you provide to us via email, forms, or social media;

• IP address;

• device type;

• browser information;

• information about your use of our Website;

• cookie data and similar online identifiers;

• newsletter and marketing preferences.

We only process personal data that is necessary or relevant for the purposes for which it is collected.

 

Article 4 – Purposes and legal bases

We only process personal data where there is a valid legal basis for doing so.

 

4.1 Performance of a contract

When you place an order with us, we process the personal data necessary to perform the purchase agreement.

We do this for purposes including:

• processing your order;

• processing payments;

• shipping and delivering your order;

• sending order and shipping confirmations;

• handling returns, exchanges, and refunds;

• answering questions about your order;

• managing a customer account, where applicable.

Certain personal data, such as your name, address, and contact details, is necessary to process an order. If you do not provide this information, we may not be able to fulfil your order.

 

4.2 Legal obligation

We process and retain certain personal data because we are legally required to do so.

This applies, for example, to information forming part of our financial and tax administration.

 

4.3 Legitimate interests

We may process personal data where this is necessary for our legitimate business interests, provided that your interests and privacy rights do not override those interests.

This may include:

• securing our Website and systems;

• fraud prevention;

• preventing misuse;

• improving our services;

• business administration;

• handling or substantiating legal claims.

Where necessary, we carry out a balancing of interests for these purposes.

 

4.4 Consent

For certain processing activities, we ask for your prior consent.

This may apply, for example, to:

• certain marketing cookies;

• tracking technologies;

• personalised advertising;

• newsletters, where consent is legally required;

• certain uses of photographs or other content provided by you.

You may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

 

Article 5 – Orders and payments

When you place an order, we process the personal data necessary to handle your order and payment.

For payments, we may use external payment service providers. Depending on the payment method you choose, personal data may be processed directly by the relevant payment service provider.

In principle, Luwie Life only receives the information necessary to determine whether a payment has been successfully completed and to further process the order.

For certain processing activities, payment service providers may act as independent data controllers and, in such cases, apply their own privacy policies.

 

Article 6 – Shipping and delivery

To deliver your order, we share the necessary personal data with the carrier or logistics service provider responsible for handling your shipment.

This may include:

• your name;

• delivery address;

• email address;

• telephone number, where necessary;

• information necessary for track & trace and delivery.

We only provide the data necessary to carry out the delivery.

 

Article 7 – Wix

Our Website and online store are hosted and technically supported through Wix.com.

Personal data may be processed through Wix where necessary for purposes including:

• operating our Website and online store;

• processing and managing orders;

• customer management;

• Website security;

• technical support;

• analytics and other features we use within Wix.

Depending on the specific processing activity, Wix may act as a processor on behalf of LUWIE or, for certain processing activities, as an independent data controller.

Wix may process personal data through companies and service providers located both within and outside the European Economic Area. Where personal data is transferred internationally, appropriate legal safeguards are used, as described in Article 12.

More information about how Wix processes personal data can be found in Wix's Privacy Policy.

 

Article 8 – Cookies and tracking technologies

Our Website uses cookies and similar technologies.

We may use:

• strictly necessary cookies;

• functional cookies;

• analytics cookies;

• marketing and advertising cookies.

Strictly necessary cookies are required for the Website to function technically and generally do not require consent.

For cookies and similar technologies for which consent is legally required, we request your consent before the relevant technology is placed or activated.

You can manage your preferences through our cookie settings and, where applicable, withdraw previously given consent.

You can also delete or block cookies through your browser settings. As a result, certain parts of the Website may not function as effectively.

More information about the cookies and technologies we actually use can be found in our Cookie Policy and cookie banner.

 

Article 9 – Analytics, marketing and advertising

We may use analytics and marketing technologies to gain insight into how our Website is used and to improve our marketing activities.

Depending on our current settings, these technologies may be used for purposes including:

• measuring Website traffic;

• analysing online store performance;

• measuring advertising campaigns;

• displaying relevant advertisements;

• creating audiences for marketing purposes.

Where consent is required for these purposes, these technologies will only be used after you have provided your consent through our cookie banner.

When we use services such as Meta, Instagram, TikTok, Google, or other advertising and analytics platforms, these parties may process certain personal data in accordance with their own privacy terms.

The cookies and tracking technologies that are currently active are explained in more detail in our Cookie Policy and cookie settings.

 

Article 10 – Newsletters and commercial communications

When you subscribe to our newsletter, we may process your name, email address, and any marketing preferences.

We use this information to send you information about, for example:

• new collections;

• products;

• offers;

• promotions;

• news about Luwie Life.

Where consent forms the legal basis for this communication, you may withdraw your consent at any time.

Every commercial email contains an option to unsubscribe. You can also contact us at info@luwielife.com.

When we use an external email marketing service, the necessary personal data is shared with that service provider.

 

Article 11 – With whom do we share personal data?

We do not sell your personal data.

To provide our services, we may share personal data with carefully selected external parties.

These may include:

• Wix and other technical service providers;

• payment service providers;

• carriers and logistics partners;

• bookkeepers, accountants, or administrative service providers;

• hosting and IT service providers;

• email and newsletter services;

• analytics and marketing platforms;

• customer service and communication services;

• professional advisers, such as legal or tax advisers.

Depending on their role, these parties process personal data on our behalf or under their own responsibility.

Where a party processes personal data exclusively on behalf of Luwie Life, we enter into agreements regarding the processing and protection of personal data where legally required.

We may also disclose personal data where we are legally required to do so, for example following a valid request from a competent government authority or court.

Personal data may also be involved in a merger, acquisition, reorganisation, or transfer of all or part of our business, to the extent permitted by law.

 

Article 12 – International transfers of personal data

Some of our service providers may process personal data outside the European Economic Area.

Where personal data is transferred to a country outside the EEA, we ensure that there is a valid legal basis and appropriate safeguard for the transfer.

This may include:

• an adequacy decision by the European Commission;

• Standard Contractual Clauses approved by the European Commission;

• Binding Corporate Rules;

• other legally permitted mechanisms.

Shopify may process personal data internationally. For international transfers, Shopify uses mechanisms including adequacy decisions, Standard Contractual Clauses and, where applicable, approved Binding Corporate Rules.

 

Article 13 – Retention periods

We do not retain personal data for longer than necessary for the purpose for which it was collected, unless we are legally required to retain the data for a longer period.

We apply, among others, the following principles:

• Order and invoice information: information that forms part of our tax administration is generally retained for the statutory tax retention period of 7 years.

• One Stop Shop (OSS/IOSS) data: where a statutory retention period of 10 years applies, we retain this information for that period.

• Customer service and correspondence: we retain this information for as long as reasonably necessary to handle your enquiry and any subsequent questions or disputes.

• Account information: we generally retain this information for as long as your account remains active, unless certain information must be retained for longer due to legal obligations.

• Newsletter information: we retain this information for as long as you are subscribed. When you unsubscribe, we will no longer process your information for the purpose of sending the newsletter, except for information necessary to respect your unsubscribe request.

• Marketing and cookie data: this data is retained for the period applicable to the relevant cookie or service, as stated in our Cookie Policy or cookie settings.

• Return and refund information: we retain this information for as long as necessary to handle the return or refund and to comply with our legal administration requirements.

When personal data is no longer necessary, we delete or anonymise it unless further retention is permitted or required by law.

 

Article 14 – Data we receive from third parties

Not all personal data is collected directly from you.

We may, for example, receive personal data from:

• payment providers;

• carriers;

• Wix;

• technical service providers;

• marketing and advertising platforms, where you have provided your consent;

• social media platforms when you communicate with us through those platforms.

We only use such data for purposes that are compatible with this Privacy Policy and for which a valid legal basis exists.

 

Article 15 – Social media and user-provided content

When you contact Luwie Life via social media, we may process your username, name, message, and other information you choose to share with us.

Social media platforms also process personal data in accordance with their own privacy policies.

When you provide us with photographs, videos, or other content, for example a photograph of your dog wearing a Luwie Life product, we do not automatically use this content for promotional purposes.

If we wish to use content provided by you on our Website, social media, or in other marketing communications, we will ask for your prior consent where necessary.

Where processing is based on your consent, you may withdraw this consent for future use by contacting us.

Article 16 – Security of personal data

We take appropriate technical and organisational measures to protect personal data against, among other things:

• loss;

• unauthorised access;

• misuse;

• alteration;

• disclosure;

• destruction.

We limit access to personal data as much as possible to persons and parties who require the data to perform their duties.

Although we take appropriate security measures, no method of electronic storage or data transmission can guarantee complete security.

 

Article 17 – Your privacy rights

Under the GDPR, depending on the circumstances, you have various rights regarding your personal data.

These may include the right to:

• access your personal data;

• have incorrect or incomplete data corrected;

• have personal data deleted;

• restrict the processing of your data;

• object to certain processing activities;

• object to the use of your personal data for direct marketing;

• receive personal data in a structured, commonly used, and machine-readable format;

• have personal data transferred to another organisation where the right to data portability applies;

• withdraw previously given consent;

• lodge a complaint with a supervisory authority.

Not every right applies absolutely in every situation. For example, we may be legally required to retain certain personal data.

 

Article 18 – Privacy requests

If you wish to exercise your privacy rights, you can contact us at:

info@luwielife.com

Please specify as clearly as possible which right your request relates to and which personal data is concerned.

To prevent misuse, we may ask you to provide additional information where necessary to verify your identity.

We generally respond within one month of receiving your request. If a request is complex or if we receive multiple requests, this period may be extended in accordance with the GDPR. In that case, we will inform you accordingly.

 

Article 19 – Automated decision-making and profiling

Luwie Life does not use solely automated decision-making that produces legal effects concerning you or otherwise significantly affects you.

We may use limited forms of profiling for marketing and advertising purposes, for example to make advertisements more relevant.

Where consent is required by law, such processing will only take place after you have given your consent.

You can adjust your cookie and marketing preferences through our cookie settings.

 

Article 20 – Minors

Our Website and services are not specifically directed at children under the age of 16.

We do not intend to knowingly collect personal data from children under the age of 16 without valid consent where such consent is legally required.

If you suspect that a minor has provided personal data to us without valid consent, you can contact us at info@luwielife.com.

 

Article 21 – Third-party websites and services

Our Website may contain links to third-party websites or services.

LUWIE is not responsible for how these external parties process personal data. When you visit an external website or service, we recommend reviewing that party's privacy policy.

 

Article 22 – Complaints

Do you have a complaint about the way we process your personal data? We recommend contacting us first at info@luwielife.com so that we can review your complaint.

You also have the right to lodge a complaint with the Dutch supervisory authority:

Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

More information can be found at www.autoriteitpersoonsgegevens.nl.

 

Article 23 – Changes to this Privacy Policy

We may amend this Privacy Policy when our services, Website, systems we use, or applicable legislation change.

The most recent version will be published at www.luwielife.com.

Whenever changes are made, we will update the date of the last revision at the top of this Privacy Policy where necessary.

 

Article 24 – Contact

For questions about this Privacy Policy, the processing of your personal data, or exercising your privacy rights, you can contact:

 

Luwie Life

Galliërsweg 49, Unit 8524

5349AT Oss

KVK: 99517361

Email: info@luwielife.com